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The idea is that you are talking – at a dinner party, or it could be in the local pub – to someone you do not know very well. They ask about your work, and you tell them you have just finished an audit of XYZ. “How interesting", they say, “what did you find?" At this point, if you are to hold their attention, you do not say: “well, the relevant EU regulation was ABC, and the methodology we adopted was to carry out six on-the-spot audit visits to member states, supplemented by a questionnaire to project promoters" and so on. You do not have time to say that much, so you must say the most important thing about the audit: the overall conclusion – the level 1 conclusion (“The ECA is a great place to work"). If, then, your companion still appears to be interested, he/she may ask, “why did you conclude that?" In response, you can then give your supporting, level 2 conclusions (this was because of the reward package, colleagues, climate etc.) Again, in the (slightly unlikely) event that you are questioned about one of these level 2 assertions, you will have the supporting justification to hand. If the logic underpinning your pyramid is sound, your new friend will have no difficulty in agreeing with your argument.
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